In May 2022, about 25% of UK online grocery delivery users had heard about Amazon Fresh in the media, on social media, or in advertising over the past four weeks. What's the buzz around Amazon Fresh in the UK? Set in relation to the 15% usage share of the brand, this means that 73% of their customers show loyalty to the brand. How loyal are the customers of Amazon Fresh?Īround 11% of online grocery delivery users in the UK say they are likely to use Amazon Fresh again. That means, of the 78% who know the brand, 19% use them. What is the usage share of Amazon Fresh in the UK?Īll in all, 15% of online grocery delivery users in the UK use Amazon Fresh. However, in actuality, among the 78% of UK respondents who know Amazon Fresh, 24% of people like the brand. In total, 19% of UK online grocery delivery users say they like Amazon Fresh.

The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

When it comes to online grocery delivery users, brand awareness of Amazon Fresh is at 78% in the UK. How high is the brand awareness of Amazon Fresh in the UK?

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